As an Australian owned and grown product, Cobram Estate produce some of the finest quality Extra Virgin Olive Oil in the world.
As a favourite everyday brand, they had a desire to improve their connection with shoppers by sharing and celebrating their history and story.
It was a pleasure to get the opportunity to visit the pristine Cobram olive groves in country Victoria and learn about the careful process taken by dedicated farmers in getting olive oil from the farm to our dinner tables.
Besides the celebration of process and story, we also designed a hub for the sharing of recipes, a key trigger in return visitation and online engagement. Through this entry point do we see the most conversion in online sales, through a straightforward ecommerce and checkout flow.
To wrap it all up we combined beautiful rich imagery, brand footage and elements of nature to showcase the Cobram brand. The end result was a reflection of the product available on the shelf, carefully crafted, simple and refined.
Lesson:
Visual communication of any kind should, whether persuasive or informative, be seen as the embodiment of form and function. The integration of the beautiful and the useful.